What Is Content Marketing?

In its essence, content marketing flips the traditional business model on its head. Instead of first building a product and next finding the audience to buy it, content marketers first build the audience and then pitch the best product to serve that audience. Put simply, it’s the opposite of the “build it, and they will come” mentality, which no longer works in today’s competitive, content-rich digital world.

At WordSmith, we approach content with a specific style that helps us build an audience. First and foremost, we believe high-quality content is the happy marriage of journalistic style and effective online marketing strategies — in every piece of copy. It combines an authentic effort to inform with strategies that connect. The result? Lasting trust between you and your audience.

WordSmith Content Marketing is about more than telling your story — it endeavors to cultivate the audience to hear it.